e-Commerce Marketing Services Directory
Keyword Phrase Analysis
We research to find the search terms consumers use to find your products or services on the Internet. Next, we work with you
to select the keyword phrases that will best attract your target market. By optimizing your website for the search terms that
consumers are currently using, we increase the traffic from your target market to your website.
On-site Optimization
We optimize the HTML tags, code and content that the search engines read but human visitors to your website do not see. This process gives the search engines the information they need to assess the value of your website in comparison with the millions of competing websites on the Internet. We implement changes to your website that allow the search engine spiders to properly categorize and rank your website without changing the look of your site. Lastly, we update your site every 20 to 30 days to keep pace with the ever-changing search engine algorithms.
Off-site Optimization
We locate relevant, high quality websites and establish links to your website. This helps Internet consumers who are looking for information about your market niche to find your website. The number of reputable sites that link to your website increases your websites' visibility on the Internet. Additionally, search engines use link popularity to rank your website and determine the website's listing position. This service includes anchor text development and link management.
Search Engine Ranking and Visibility Report
Each month you will receive a detailed Search Engine Position Report. This report shows where your site ranks on each of the major search engines and whether the rankings increased or decreased.
Statistic and Visitor Report
We report to you the number of visitors to your website during the past month. This report indicates the search engines visitors
used to find your website and the keyword phrases your visitors typed to conduct their search. We track your site’s visitor history and display your traffic gains and losses. This data will allow you to make offers to consumers that produce sales.
Monitoring and Adjustments
Consumer preferences and search engine algorithms change frequently, and with them, the rankings of your website. A successful positioning program requires constant monitoring, evaluation and adjustment. Each month we monitor changes to consumer web traffic and search engine algorithms. We measure the effects on your site and make adjustments where necessary.
Ongoing Keyword Phrase Tune Ups
Products and services change, search engines change, and search phrases consumers use change. We keep your listings up-to-date with the best targeted keywords and phrases.
Express Submission to Yahoo!
Time is money. Every day your site is not listed you could be losing sales. Listing with the search engines typically takes 30-120 days. As an example, a website that could make $200 of profit daily from high rankings on the search engines would forego $24,000 of profit if it had to
wait up-to-120-days to be listed. With Express Plus service we get you listed fast so you can start making a return on your investment now.
Directory Submissions for Open Directory
Directories, like Open Directory, use humans to visit and evaluate your site, not software “spiders” and algorithms. We research to make sure your site receives several high listings for your targeted keyword phrases. AOL, AskJeeves, Dogpile, Excite, Google, Netscape, and 353 other search engines use Open Directory.
Web Site Visitor Conversion Service
This function does more than merely monitor and report your website’s traffic. It is an analysis of the marketing effectiveness of your website and includes the following four services:
1. Traffic sources: where your traffic originates--search engine, search terms, referring pages, ad campaigns, etc.
2. Traffic conversion: the quality of your traffic—referral efficiency, ad campaign keyword performance, ROI, etc.
3. Visitor behavior: traffic flow effectiveness—visitor entry points, visitor navigation, visitor exit points, visitor purchases, etc.
4. Demographics: who is your website visitor/customer—market segmentation, market share.
Through analyzing website visitor statistics, you can make adjustments to your product or service mix, marketing campaigns, keywords, site content, page structure and navigation to consistently improve your sales-to-visitor ratio.
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